The brand’s philosophy is to promote the idea of re-use of items and conscious consumption. OD ZYSK has a mission to promote vintage items and build a conscious buyer’s community.
Informational website about company’s activities and informations about founders.
The goal of our redesign was to change the main role of the website from informational purposes to sales.
Problems to solve
How can we create a website with vintage items with a feel and look reflecting buyers' taste?
What data need to be included?
What the ideal solution looked like?
How can we visualize products in their best way?
Making a website with a look and look similar to vintage markets.
Designing a user experience for customers with the specified tastes and showing products in their best way. At every step, I needed to keep in mind that the content will be very fluid.
The rapid growth of the company and the addition of more products in the future.
Design process / My role
We started with an analysis that gave us a defined target audience:
Conscious, very specified customer who loves vintage items and doesn’t have time to buy them on the vintage markets.
A key component of the redesign was to completely rearrange the website information architecture in order to expose products.
My work also gives the buyers a feel and look of a vintage market. For that propose, I designed collages with vintage products to make the buying experience more pleasant.